WELCOME to Aura! Aura is Hudson Square Boutique's Color Analysis technology. This first-of-its-kind color and style analysis is powered by BOTH our years of professional fashion experience and the latest in color research and advanced AI capabilities. And with your Aura analysis, you can also sign up for our premium one-on-one analysis with one of our color and style experts, led by Danielle MacConel, our founder and lead stylist!